Hello NASM Virtual Coach
What You’ll Learn
The future of fitness is here. Be a part of it.
The NASM Virtual Coaching Specialization’s immersive online experience will equip you with the skills, tools, and strategies necessary to launch, operate, or transition your current fitness or wellness business to a successful online coaching business.
By doing so, you'll open yourself to a whole new world of opportunities. You'll also be able to help clients from around the world anywhere and anytime. It’s the ultimate flexibility as a trainer while also creating new revenue streams.
As part of this specialization, you will learn the skills and knowledge necessary to conduct and modify fitness assessments online, how to cue clients in an online environment, how to run your business digitally, effective sales and marketing strategies, and much more! NASM-VCS is now included for free with all NASM Certified Personal Trainer programs.
A fitness or wellness credential or a bachelor's degree is recommended but not required. This course is intended for personal trainers, wellness professionals, life/accountability coaches, nutrition coaches, group fitness instructors, PE teachers, and youth sports coaches.
BUILDING A VIRTUAL COACHING BUSINESS
CHAPTER ONE: Introduction to Virtual Coaching
Virtual coaching provides the ability to train more clients, avoid geographical limitations, and increase revenue but comes with certain challenges as well. This course provides the necessary business, physical training, behavioural and technological knowledge necessary to build a thriving virtual training business.
CHAPTER TWO: Building a Business
A sustainable business requires strategic planning and considerations that extend beyond having knowledge of exercise science principles.
This chapter will provide information related to financial forecasting, budgeting, bookkeeping, sales & marketing, and how to differentiate your virtual coaching business in a competitive marketplace.
CHAPTER THREE: Technology Considerations
From filming high-quality videos to choosing the correct video conferencing software, this chapter will review the necessary and ancillary technologies that will help fitness professionals develop, run, and scale a successful virtual training business.
VIRTUAL ASSESSMENTS & COACHING STRATEGIES
CHAPTER FOUR: Communication and Coaching Strategies
Communication is necessary to establish and maintain a trusting trainer-client relationship. This chapter will review best practices for virtual communication from the initial visit to explaining programs and maintaining compliance.
CHAPTER FIVE: Administering Virtual Assessments
Based on your client’s goal, sport, or previous injuries, it is important to develop a baseline and ongoing assessments to achieve outcomes in the safest and most efficient manner possible. This chapter will review how to develop and execute comprehensive assessments in a remote capacity utilizing technology and other resources.
CHAPTER SIX: Implementing Coaching Sessions
Recommendations and guidance for appropriate spacing, flooring, lighting, camera angles, equipment, and coaching cues will all be provided in this chapter.
SALES & MARKETING
CHAPTER SEVEN: Integrating Wearables into Virtual Coaching
This chapter will focus on education and validation of health and performance of common wearable biometrics, the development of data-driven programs, and how to leverage wearable data for compliance monitoring and client reinforcement to maintain motivation and retention.
CHAPTER EIGHT: Selling Virtual Coaching
Understanding individual expertise and personal goals will help fitness professionals develop a niche, unique selling proposition, and pricing model to differentiate from the competition and drive sales.
CHAPTER NINE: Marketing Virtual Coaching
Fitness professionals must be savvy and possess a working knowledge of marketing strategies to attract potential clients. This chapter will review marketing resources, the 4 P’s of marketing, and how to leverage social media and referrals to attract new virtual clients.