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M E E T   T H E
B E T T E R   C A L L   D O C
C L I N I C  &
ACADEMY T E A M

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THE CLINIC DIRECTOR,

THE [PTP] PAIN THERAPY PRACTITIONERS & 

THE EDUCATORS OF THE [PTP] CERTIFICATION PROGRAMS

D O C   D O C

ABOUT THE BETTER CALL DOC DOCTOR

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DR. MICHEL RICE
DC FCCS(S) Associate AADEP MD [AUM]

OUR DOCTOR – DIRECTOR OF CLINICAL OPERATIONS

Our team leader brings to us his 34 years of clinical experience which includes 12 years of medical research in the field of neck injuries, 25 years of sports-injury rehabilitation and eight years of medicine studies in two USA-based medical schools.

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Dr. Rice heads the Ontario Research Medical Group, an international clinical research group specializing in international-based research requirements for the manufacturing and government licensing of medical devices and new clinical treatments in the field of sports medicine.

 

Dr Rice is newly appointed as Associate Dean of Medicine for the American University of Montserrat [AUM] Faculty of Medicine.

 

The AUM is a newly chartered medical school in Montserrat, British Virgin Islands. He is also a professor in the MD degree program. The international medical school is WHO registered. Graduate MD students can do their rotations and residencies in the USA, Canada and the UK.

 

We are happy to have him on-board, leading the way to the future of pain relief using Better Call Doc's proprietary and unique formulary of physical therapy methods. He has developed the Pain Therapy Practitioner [PTP] certification. This program is based upon his international involvement in pain research as well as his 12 years working with international television shopping network medical device testing, clinical trials and endorsements.

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Dr. Rice is author of a medical self-help book entitled Sexy Back. This book's premise is on chronic lower back pain. It has all the makings of a medical self-help but is written with patient entertainment in mind. The premise of Sexy Back uses either sexercises as the medicine to fix chronic back pain.

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Better Call Doc was created with the trainer in mind. The clinical and therapy practice is designed to extend trainers the certification to treat patients with acute or chronic NMS (neuro-muscular-skeletal) pain. The program educates & trains the student 22 treatment disciplines. These formularies are delivered in a specialized clinical pattern unique to Dr. Rice's years of experience as a clinician.

 

Find out more about Dr. Rice, about his research work, Sexy Back book book release and Better Call Doc clinic using the links provided below.

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CERTIFIED TRAINERS

ABOUT THE BETTER CALL DOC [PTP]
[PAIN THERAPY PRACTITIONERS]

We call our pain therapy team Better Call Doc Pain Therapy Practitioners [PTP]'s. They are practitioners certified by the BCD Academy in collaboration with the American University of Montserrat.

 

Pain Therapy Practitioners work directly with patients assisting them in the management & treatment of neuro-musculo-skeletal origin pain. (acute, sub-acute and chronic)

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Our [PTP] graduates are available for both clinic, fitness, corporate on-site therapy and home care visits.

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SHELDON
SMITH

Master NASM-Certified Trainer Specialist

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STUDENT ADMISSIONS DIRECTOR

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NATIONAL ACADEMY OF SPORTS MEDICINE

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UNIVERSITY OF MONTSERRAT

FACULTY OF MEDICINE

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Sheldon's professional education started with a solid base in the field of health, fitness & wellness at the Bryan College of Fitness.

 

During his work as a private trainer he took on fitness facility management roles in Toronto. His education continued during his work, accomplishing what few trainers do with the National Academy of Sports Medicine.

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Sheldon acquired a full roster of fitness specialties involving the certified personal trainer certification course, nutritional counselling, corrective exercise specialist and performance enhancement certification. These combination of specialties has earned him a Master's level of certification with NASM.

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His role in academic admissions is a well suited one for Sheldon. He will be the first-contact person for all student application & registration processes. Don't forget, mind you, to ask him all the questions you can think of about your goals. He's the right person to guide & counsel you through your academic journey.

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Contact: Admissions@BetterCallDoc.ca

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ALEX NURSE

Fitness Practitioner
[PTP] Pain Therapy Practitioner

STRENGTH, CONDITIONING &

ATHLETIC PERFORMANCE COACH

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Alex Nurse is a strength and athletic performance coach certified through the National Strength and Conditioning Association and the National Sports Performance Association.

 

His background in Neurokinetic Therapy and Soft Tissue Release allow him to test for the function of muscle fibers and myofascial subsystems This specialty involves correcting maladaptive patterns of movement.

 

He is a contributing writer to several health and performance publications; and trains and consults for a wide range of athletes and demographics within the general population. 

 

Alex is the Co-Director of AXIS PERFORMANCE + TRAINING, a high-performance facility in Scarborough, Ontario, with a niche in private and small-group training for athletes. 

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Alex is also a [PTP]. This accreditation is for sports-specific injury rehabilitation as related to his sports performance specialty such as pre- and pro- basketball.

 

 

Director

AXIS Performance + Training

www.Axisrh.com

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JOEL WHITE

Fitness Practitioner
[PTP] Pain Therapy Practitioner

STRENGTH, CONDITIONING

& ATHLETIC PERFORMANCE

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Joel White is a Sports Performance Coach and the Co-Founder of AXIS. Joel works with athletes from the youth to the professional across a handful of sports. His programs are rooted in the development of athletic prowess and the practice of organic human movement.

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Joel is also a [PTP]. This accreditation is for sports-specific injury rehabilitation as related to his sports performance specialty such as pre- and pro- basketball.

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To reach Joel directly:

(416) 268 8102

Instagram: @j.whiteperformance

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Director

AXIS Performance + Training

www.Axisrh.com

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For more information about

Better Call Doc Pain Therapy

Reach out to us!

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